Calling all apprentices, operators, & business owners in the trades
You found the program that turns technical skill into scalable business and career growth.
Change starts when you stop learning in isolation and start learning from someone who's already built what you're trying to create.
When you replace trial and error with proven systems. When you finally get the business education the trades never provided—the kind that separates those who stay stuck from those who break through.
It's not about working harder or putting in more years. It's about having the right knowledge at the right time, with the right people around you.
That's exactly what Pro Service University delivers. Built from the same systems Chris used to go from digging ditches to running a $10M+ plumbing operation, it gives you everything you need to make the same shift—whether you're trying to accelerate your career or scale your business.
Your Blueprint For Success In The Trades And Business
Not theory. Not fluff. Just the systems that work in the field and in business.
Handle complex jobs confidently, protect your license, and deliver work that passes inspection every time.
How to understand and operate within complex systems — instead of working task-by-task
Code compliance, inspection requirements, and safety standards that protect your license, your business, and everyone on the job
The technical foundation that separates professionals from amateurs and builds long-term credibility in the field
Solve complex problems faster, reduce callbacks, and build trust with clients and employers.
Structured diagnostic frameworks that help you identify root causes instead of treating symptoms
Professional decision-making processes that eliminate trial-and-error and build confidence on every call
How to reduce callbacks and warranty issues by solving problems right the first time
Build trust, explain value, close sales, and present yourself like a professional both on and offline.
How to communicate clearly and ethically with clients, building trust and explaining value
Sales frameworks that turn technical expertise into consistent income
How to present yourself professionally on the jobsite, with clients, online, and in the industry
Price for profit, manage your money correctly, and build a brand people trust and choose.
How to price, market, and operate like a real business
Money management fundamentals including branding, marketing, and reputation
The systems that make you profitable and in demand
Lead teams, build scalable systems, and create relationships that unlock long-term opportunity and freedom.
How to develop leaders who can run crews, build systems, and grow companies
How to build relationships with inspectors, contractors, suppliers, and clients
Strategies that unlock long-term opportunity and freedom
Every module is built to teach clearly, implement quickly, and deliver results you can measure.
Set the foundation, build excitement, and help students navigate the program.
Welcome from Chris — why this course exists
Who this is for (employees, freelancers, founders, dreamers)
The 4 stages of business growth: Idea → Build → Systemize → Scale
How to use this course and implement fast
How to use this course and implement fast
Bird's-eye view of the roadmap
How to get the most out of this course
Quick Start Guide + Workbook Download
Teach apprentices how to learn faster, add value immediately, and position themselves for promotions, raises, and leadership roles.
What separates average apprentices from future leaders
How to learn faster on the job without slowing others down
How to become someone foremen, managers, and owners trust
How to earn responsibility, pay increases, and advancement
Building a long-term career path in the trades
Build the internal foundation before business pressure hits.
Shifting from worker thinking to owner thinking
Vision vs motivation — what actually lasts
Discipline, consistency, and self-trust
Overcoming fear, risk, and overwhelm
Designing life first, then building the business around it
Set the business up correctly from day one.
Why you’re really in business
Choosing the right business structure
Licensing, insurance, and compliance basics
Minimum viable business setup
Bookkeeping fundamentals and staying clean year-round
Real business math — not guesses or emotion.
How money actually works in service businesses
Revenue vs gross profit vs net profit
Hourly rate math and efficiency reality
Value-based pricing principles
Flat-rate pricing and why hourly fails
Create pricing systems that are fast, consistent, and scalable.
Why pricebooks matter
Building Good / Better / Best options
Dynamic pricing logic (labor, materials, risk)
Trust, speed, and professionalism through pricing
Maintaining and updating pricebooks over time
Turn service into trust — and trust into revenue.
Sales without pressure or manipulation
In-home sales flow from arrival to close
Presenting options with confidence
Handling objections professionally
Asking for the sale without awkwardness
Become memorable — not cheap.
Why the best known wins
Naming, logos, and visual identity principles
Brand consistency and professional presence
Vehicle branding and visual authority
Positioning yourself as the obvious choice
Build trust before the phone ever rings.
Why social media works for trades
What to post and what not to overthink
Turning jobs into daily content
Posting systems that save time
Building familiarity, proof, and credibility
Build predictable lead flow without guessing.
The modern marketing ecosystem
Paid vs organic traffic
Google Business optimization
Search ads and Local Services basics
Retargeting and brand awareness foundations
Deliver consistent 5-star experiences every time.
The complete service call journey
Service fees and customer qualification
Scheduling, dispatch, and communication standards
Handling callbacks and complaints
Protecting the customer experience end-to-end
Stop tool-hopping and build a clean tech stack.
Core tools every operation needs
Acquire → Deliver → Scale system overview
CRM and field software fundamentals
Automation basics that save time
Using software to support growth, not complexity
Make money you already earned.
Why follow-up multiplies revenue
Lead timing and psychology
Video and automated follow-ups
Retention systems that compound over time
Staying top-of-mind without being annoying
Build a company people want to stay at.
Always-be-hiring mindset
Interviewing for character and fit
Pay structures that motivate performance
Benefits, standards, and expectations
Creating a culture of pride and ownership
Develop leaders so the business can scale.
Transitioning from technician to leader
Accountability charts and role clarity
Meetings that actually matter
KPIs and performance tracking
Handling hard conversations professionally
Know your numbers and protect profit.
Reading and understanding a P&L
Gross vs net margin targets
Identifying profit leaks
Expense control and optimization
Using data to make decisions
Build transferable value through systems.
Why systems increase valuation
Turning knowledge into SOPs
Training systems that scale
Consistency across people and locations
Reducing mistakes and owner dependency
Grow without relying only on ads.
Strategic relationship building
Identifying high-value partners
Referral systems that actually work
Local authority and credibility
Long-term opportunity expansion
Build a business that runs without you.
Knowing when you’re ready to scale
Hiring sequence and growth stages
Small vs large job strategies
Leadership pipelines and delegation
Transitioning from operator to owner
Learn directly from real operators and leaders.
Live Q&A sessions
Expert interviews
Real scenarios and breakdowns
Lessons from the field
Plug-and-play tools to implement faster.
Worksheets and calculators
Templates and checklists
SOP examples
Pricing and tracking tools
Full Training, Ready-to-Use Resources, Community Support, and Continuous Updates
Step-by-step lessons from mindset to scaling—organized so you know exactly what to learn and when.
Actionable guides for every module that turn learning into immediate, practical results.
Proven templates, calculators, and systems from a $10M+ operation—ready to use immediately.
Connect with growth-focused tradespeople for accountability, support, and shared momentum.
Learn from real operators who share their experiences, strategies, and proven paths.
Access live & past Q&As where questions get answered and problems get solved.
New lessons and updated resources added regularly so your education stays current.
A growing collection of downloadable blueprints, checklists, and tools
Your Blueprint For Success In The Trades And Business
One simple membership gives you everything—all modules, templates, community access, and ongoing updates with no contracts or commitments.
One simple membership gives you everything—all modules, templates, community access, and ongoing updates with no contracts or commitments.
You’re done consuming more content and are ready to actually build
You're willing to invest time and effort.
You’re treating trades as a serious, lifelong profession
You're an apprentice, tech, or owner who wants more.
You value systems over shortcuts and ready to build a solid foundation
You’re ready to learn from someone who’s already done it
You’re not just curious, you’re committed and serious about growth
You're just looking for motivation.
You want a magic bullet or quick fix.
You're not willing to invest time.
You think you already know everything.
You're looking for free or cheap information.
You're happy staying where you are.
You want someone else to do it for you.
Chris Sbrocco is an Ohio Master Plumber and licensed contractor with over 20 years of hands-on experience in the trades. He’s worked every level of the field from digging ditches and running underground work to leading large-scale plumbing and mechanical projects valued at over $100M.
Chris isn’t a coach or consultant. He’s an active operator running a real service business today. Every system, template, and strategy taught inside Pro Service University is based on real-world execution, not theory or recycled advice.
Pro Service University was built to give tradespeople the business education Chris never received early in his career so you can avoid years of trial and error, think at a systems level, and build faster using proven frameworks from the field.
Pro Service University is for tradespeople who want more than just technical skills—whether you're an apprentice trying to accelerate your career, a technician looking to step into leadership, or a business owner trying to scale without burning out. If you're serious about growth and willing to put in the work, this is for you.
It doesn’t matter what trade you’re in — the service business framework is the same. Whether you're in HVAC, electrical, plumbing, carpentry, landscaping, roofing, or any other trade, and whether you work in residential, commercial, or industrial environments, the core fundamentals don’t change. Pricing, marketing, sales, operations, leadership, and scaling all follow the same principles. If you're in the trades and want to grow, this is for you.
Most programs are built by coaches or consultants teaching theory. Pro Service University pulled directly from an active $10M+ service business operation—every system, template, and framework comes from real-world implementation, not guesswork. You're learning from someone still doing it, not someone who used to do it.
No. Pro Service University is designed for all stages—from apprentices just getting started to experienced operators scaling multi-truck businesses. The content is organized so you can focus on what's relevant to your current stage and grow into the advanced material as you progress.
There are no contracts or long-term commitments. You're free to cancel your membership anytime—whether you're on the monthly or yearly plan. Join when you're ready, stay as long as it's valuable, and cancel if it's not the right fit. It's that simple.
No. You can start with a monthly membership to see if it's the right fit, and you're free to cancel anytime. We don't offer refunds because you get immediate access to all downloadable templates, workbooks, and resources—which have real value from day one.
Your Blueprint For Success In The Trades And Business